Create an eBook to test market before print
Before spending time and money to print-publish your book, eBooks are a great way to test the market response. You can easily tweak the cover, the description and the interior pages to gauge response.
Test Marketing Publishing Example
Stephen King helped to make eBooks and other Internet delivered information respectable. Many books were available on the Internet, but few well-known writers were publishing their works exclusively online.
“Stephen King’s decision to publish his new short story in electronic format is a concrete declaration that the eBook format has arrived,” said Steve Riggio, vice chairman of Barnes & Noble.com. “We see a time in the not too distant future when virtually every book in print will be available in both physical and electronic formats.”*
Riding the Bullet Stephen King’s 66-page ghost story ebook, was made available online in March 2000. Web sites including Amazon.com and Barnes & Noble.com were swamped with requests. According to his publisher, Simon & Schuster, more than 400,000 orders were downloaded in the first 24 hours. *source CNN.com
Back in 1998, I came upon a new hobby that was just breaking ground. Gel Candles were a new craft medium, and there was not much information available about the craft. I spent months researching and searching for information about gel, embeds, fragrance, wicks, bubbles, design, packaging, selling and more. There was a great deal of time-consuming and costly trial and error. It soon dawned on me that others were approaching this new craft with similar difficulty. I realized that I could save them time, money and frustration by sharing what I had learned.
In 1999, I initially offered the information as an eBook: How to Make & Market Gel Candles That Sell Like Wildfire! and sold it from the website. The information provided by the eBook was the first of its kind on the topic.
Because of the popularity of the ebook and requests for a book version, I then invested in the publication of the trade paperback version of the book, which was awarded a Certificate of Merit by Writer’s Digest in 2002. Since 1999, the Gel Candle books have assisted new gel candle makers by providing valuable information that would save them time, money and frustration.